From Facebook pages to billions of Google Discover views: everything we sell today, we lived through first — the crashes included.
Self-taught, from scratch to the Eldorado — brick by brick, day after day.
With a unique combination of SEO strategy, content expertise and a data-driven approach, we help publishers unlock and leverage the full potential of Google Discover — delivering exceptional growth and visibility.
Every mission starts with a real immersion in your context, constraints and business objectives. It ends with a tailor-made attack plan.
Along the way we assembled a unique arsenal: an R&D dataset of 75k+ analysis points, an index of 10M+ URLs growing by 10k+ new URLs every day, specialized Discover / Google News tools — and since summer 2025, the exclusive SPRKLY license for EU & LATAM.
Ten years of audience obsession — with the scars to prove it.
It all starts on Facebook: building and monetizing massive audience pages. Millions of readers, entirely platform-dependent — and, in parallel, the first hands-on steps into SEO.
The pages are gone overnight. Brutal lesson learned: never build on rented land. This crash shapes everything that follows.
Back to fundamentals as a writer — with the first work on Google Discover and Google News, in their earliest days.
Full focus on Discover and Google News: the first internal methodologies are built. June 2019: official launch of consulting, support and audits for publishers and brands.
Each site grows from 0 to 100M annual views in under 2 years. Portfolio total: 500M views generated via Google Discover & News — and 15M+ push notification subscribers built across the 4 sites.
The major August 2023 Discover update reshuffles the whole sector — and we seize it: creation of ELDORADO CONSULTING SAS and official launch of consulting, support and audits for media groups.
Development of our own stack begins: Templates & Plugins, Analytics & Monitoring, Trends, Analysis & Audits, Writing & Optimization, Popularity / Push / Étincelle™. Partnerships with the blackhat & spam team, tool acquisitions, data mining & data brokering.
250+ websites accompanied across 25+ countries (141 monitored in real time), a tracked portfolio of 4.3B Discover views, $24.4M in revenue generated for clients, and 15+ sites recovered after HCU / Core updates.
Spring 2025: our automated audit system goes live — every site scored against 75k+ analysis points and our 10M+ URL index.
Summer 2025: acquisition of the exclusive SPRKLY reseller license for Europe and Latin America. Push, Analytics, Trends and Étincelle™ — deployed and operated for our clients.
With several partners, starting from zero — expired domains connected to Google Business Profiles — powered by our internal tools: +500M views generated across 12+ countries and languages — EU geos, LATAM geos, US and more (some in languages the team doesn't even speak) — and 15+ international articles have since covered these successes. Proof that we master Discover far beyond the language of the content.
Short, focused engagements designed for a precise need. No opaque monthly retainers, no useless deliverables.
Every recommendation is read directly from your own data — Search Console, SPRKLY Analytics, and our 75k+ analysis points.
Revshare and incentivized formats available: we're confident enough in our results to get paid on them.
Alexis LAFOND — Google Discover & News Expert · R&D & Strategy. Alexis drives a large part of our research and strategic thinking. An expert eye with a rare gift for breaking down and cracking highly complex subjects, he turns tangled, ambiguous problems into clear, actionable roadmaps. When a case looks unsolvable — a stubborn recovery, a counter-intuitive Discover pattern, a new update no one has decoded yet — he's the one who models it, tests it and finds the angle everyone else missed.
Jolie S. — Head of Customer Success. Jolie owns the client relationship end to end: onboarding, follow-up, and making sure every recommendation actually lands and produces results. She's the guarantee that no client is left on their own — clear communication, proactive check-ins, and a real obsession with client outcomes rather than just deliverables.
Cyril B. — Head of Sales & Partnerships. Cyril leads sales and builds the partner ecosystem around Eldorado. He qualifies opportunities, structures deals and cultivates the long-term relationships — publishers, tool vendors, media partners — that let us bring the right resources to every project and keep working with the best.
Alex — Head of Tech. Alex heads everything technical: templates, plugins, hosting infrastructure, automation and the internal tooling that powers our analysis. Performance, reliability and Discover-grade technical execution are his domain — the engine room behind the strategy.
Behind them, the DMC collective handles our most sensitive operational work, under strict anonymity: a Discover Operations Lead who runs large-scale Discover exploitation day to day, a Data & Spam Operations specialist focused on signal quality and edge-case tactics, and an R&D — Algorithm Watch profile who monitors Google's moves and stress-tests what's next. We keep the detail deliberately light — it's part of what makes them effective.
We only accept a limited number of missions to guarantee maximum involvement. Tell us about your project.