About us

A decade in the trenches. Not a theory.

From Facebook pages to billions of Google Discover views: everything we sell today, we lived through first — the crashes included.

Our story

Visionary & Expertise

With a unique combination of SEO strategy, content expertise and a data-driven approach, we help publishers unlock and leverage the full potential of Google Discover — delivering exceptional growth and visibility.

Every mission starts with a real immersion in your context, constraints and business objectives. It ends with a tailor-made attack plan.

Along the way we assembled a unique arsenal: an R&D dataset of 75k+ analysis points, an index of 10M+ URLs growing by 10k+ new URLs every day, specialized Discover / Google News tools — and since summer 2025, the exclusive SPRKLY license for EU & LATAM.

10+ yearsIn audience & publishing, 7+ on Discover
250+Websites accompanied
4.3BDiscover views — tracked portfolio (+1.55B last 6 months)
$24.4MRevenue generated for clients (+$1.5M last 6 months)
75k+Analysis points · 10M+ URLs indexed · +10k/day
25+Countries · 250+ websites · 13 languages
The journey

From Facebook pages to the Eldorado

Ten years of audience obsession — with the scars to prove it.

📘

The Facebook era

It all starts on Facebook: building and monetizing massive audience pages. Millions of readers, entirely platform-dependent.

2014 → 2016
💥

November 2016 — we lose the pages

The pages are gone overnight. Brutal lesson learned: never build on rented land. This crash shapes everything that follows.

Nov 2016
✍️

Editorial beginnings

Back to fundamentals as a writer — with the first work on Google Discover and Google News, in their earliest days.

Late 2018
🎯

Exclusive Discover / News specialization

Full focus on Discover and Google News: the first internal methodologies are built. June 2019: official launch of consulting, support and audits for publishers and brands.

2019
📈

Co-edition of 4 media sites

Each site grows from 0 to 100M annual views in under 2 years. Portfolio total: 500M views generated via Google Discover & News — and 15M+ push notification subscribers built across the 4 sites.

2019 → 2023

ELDORADO CONSULTING SAS is born

The major August 2023 Discover update reshuffles the whole sector — and we seize it: creation of ELDORADO CONSULTING SAS and official launch of consulting, support and audits for media groups.

Aug 2023
🕶️

Going deeper — internal solutions

Development of our own stack begins: Templates & Plugins, Analytics & Monitoring, Trends, Analysis & Audits, Writing & Optimization, Popularity / Push / Étincelle™. Partnerships with the blackhat & spam team, tool acquisitions, data mining & data brokering.

2023
🌍

Scale

250+ websites accompanied across 25+ countries (141 monitored in real time), a tracked portfolio of 4.3B Discover views, $24.4M in revenue generated for clients, and 15+ sites recovered after HCU / Core updates.

2023 → 2026
🤖

Auto-audit system launches

Spring 2025: our automated audit system goes live — every site scored against 75k+ analysis points and our 10M+ URL index.

Spring 2025

SPRKLY — exclusive EU & LATAM license

Summer 2025: acquisition of the exclusive SPRKLY reseller license for Europe and Latin America. Push, Analytics, Trends and Étincelle™ — deployed and operated for our clients.

Summer 2025
🚀

The international exploit

With several partners, starting from zero — expired domains connected to Google Business Profiles — powered by our internal tools: 120M views generated across 7+ countries and languages, including ES, PT, DE, NL and PL… languages the team doesn't even speak. Proof that we master Discover beyond the language of the content.

2025 → 2026
Our DNA

How we work

🎯

Surgical missions

Short, focused engagements designed for a precise need. No opaque monthly retainers, no useless deliverables.

📊

Driven by data

Every recommendation is read directly from your own data — Search Console, SPRKLY Analytics, and our 75k+ analysis points.

🤝

Skin in the game

Revshare and incentivized formats available: we're confident enough in our results to get paid on them.

Professional & friendly

The team

AB
Antoine BRESSANFounder — CEO
AL
Alexis LAFONDGoogle Discover & News Expert
JS
Jolie S.Head of Customer Success
CB
Cyril B.Head of Sales
AX
AlexHead of Tech
DMC
AnonymousDiscover Operations Lead
DMC
AnonymousData & Spam Operations
DMC
AnonymousR&D — Algorithm Watch
SPRKLY — Official reseller EU & LATAM
DMC / SL&TP MEDIA — Key & Exclusive Partner

Want to work with us?

We only accept a limited number of missions to guarantee maximum involvement. Tell us about your project.

Contact us →