Pillar 02 — Operations

We don’t just recommend. We execute.

Our team implements using our own technical, human and tooling resources. You keep publishing — we handle the levers behind the feed.

The four levers

Every variable behind distribution

We’re ready to implement every recommendation we make — it’s our daily mission to stay at the cutting edge and deliver the best in quality and speed. And it’s not just Discover/SEO tweaks: our craft is expertise, data, precision and the long game — so we also handle content cleanup (spam, thin & weak pages) and the treatment of every blocking element, on all fronts. When a lever sits outside our in-house expertise or capacity, we bring in the best partners to execute it.

⚡

Technical Optimizations

Core Web Vitals, crawl, indexing, rendering, schemas, feeds. The technical fundamentals that cap or unlock Discover distribution.

CWVIndexingSchemas
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🔍

SEO Optimizations

On-page, semantic and structural SEO tuned for publishers: internal linking, topic authority, EEAT signals, Search/News synergies.

EEATTopic authority
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✍️

Content Optimizations

Headlines, imagery, angles and formats engineered for a feed built on emotion — not search intent. Editorial playbooks included.

HeadlinesImagery
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👑

Authority & Popularity — advisory

We don’t run authority & popularity in-house operationally — it’s not our execution specialty. But we know exactly what to do: we guide and accompany you (or your providers) on links, brand and engagement signals. Strategy and direction, not execution.

AdvisoryWe guide, not execute
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Advanced operations

For operators who want more

🕶️

Blackhat Operations

Aggressive, high-risk / high-reward tactics for operators who know what they're doing. Run on dedicated assets, never on your main brand without full disclosure of risks.

AdvancedOn request only
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✨

Discover Spark Management (SPRKLY)

Full management of your Discover “sparks”: detection, ignition and amplification of feed opportunities using the SPRKLY suite — Analytics, Trends, Étincelle™ and Push — of which we are the official reseller for EU & LATAM.

ManagedOfficial reseller
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👨‍💻

Custom Development

Tailor-made development for publishers: custom features, editorial tooling, API integrations, internal dashboards, feed & automation pipelines — built by the team that optimizes your Core Web Vitals, so performance is never traded away.

Sur-mesureWordPress & custom stacksPerformance-first
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How a mission runs

From handshake to traffic

1

Scoping

We define the levers, the assets and the success metrics with you.

2

Implementation

Our team executes — on your stack or ours, with read-only transparency on every change.

3

Measurement

Everything is tracked by our own proprietary systems — multiple internal analysis tools, our RAG knowledge base and 75k+ analysis points. No vanity metrics.

4

Iteration

We double down on what works and kill what doesn't. Continuous optimization.

Ready to talk?

Every mission is quoted individually. Tell us about your site and objectives — we answer fast.

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